It all began in 1985. Putting his capital to work Leon d'Ancona would buy homes, renovate them and sell them at a profit. Not content to simply guess at which homes would bring the highest return in the shortest amount of time, Leon set out to optimize his opportunities using his statististical background.
The facts were that if it took longer than 78 days to sell, he would lose money. Suspecting that there was predictability in the housing market; Leon used the available data to predict short-term market trends. He used the same data to determine which segments of the real estate market were moving. He used data to help him select the right professionals to market his homes. Leon’s renovation and resale business thrived, at a time when others faltered.
The most amazing part of Leon’s story is WHY? Amazed to find that less than half of 1% (0.05%) of Brokers and agents use widely available real estate statistics, in their day to day operations, IMS Incorporated was born.
Listening closely to what the professional really needs to reach a higher income plateau, we went from the printed page to the internet many years ago and just kept getting better.
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