President's Bio

Leon d'Ancona is North America's leading authority of Real Estate Market Intelligence through the use of real estate statistics. He has a knack not only for teaching people how to make more money using market intelligence, but also the unique ability to get a room full of people laughing and enjoying a sometimes dull and intimidating subject. In the last 15 years Leon's presentation skills have engaged, enlightened and entertained at numerous events and conferences. Unlike many of today's "instant experts", Leon climbed the ladder of success the hard way. In 1985 Leon renovated homes in an unstable real estate market. He found that if it took longer than 78 days to sell, he would lose money. Suspecting that there was predictability in the housing market, he used his statistical background to predict short-term market trends and to find out which part of the real estate market was moving best. His data also helped him choose the right professionals who knew how to market homes and bring buyers. When the downturn hit, his business made money, while others faltered. Why? Leon was amazed to find that less than 0.5% of agents and brokers have enough marlket intelligence to sustain their careers especially in difficult times. Realizing his strength, and his niche, Leon went on to establish IMS Incorporated, North America's which soon became the leading independent real estate intelligence provider, and served as the "in- house statistician" to major franchises and corporations. With over 2 decades of industry experience, Leon has established ongoing relationships with agents, owners, brokers, managers, team leaders, VP and Presidents from all major real estate franchises and firms. Maintaining strict neutrality, market information from Leon's IMS Incorporated are trusted as the standard of the industry. With the advent of high speed internet Leon took his expertise to the next level by creating REality®. Heralded by its users as "the most innovative market intelligence product ever". Using REality® thousands of real estate professionals from all levels of the industry are reaching levels of production and profitability thought impossible, when they access www.realestatestatistics.com every day. With the decline in many US markets Leon's upbeat and humorous nature created www.happyREnews.com, for those who are Tired of gloom and doom stories about the US real estate market. His premise that: in real estate it's important to remember: there isn't one market, there are hundreds of thousands. And the factors driving these markets vary from city to city, neighborhood to neighborhood, even from street to street struck a cord. All major US and Canadian news media immediately latched on, and hundreds of blogs update happyREnews daily. Leon is the author of many articles, newsletters, editorials and workbooks, including "the Official Guide to Home Price Changes," an authoritative guide to estimating home values in 3 months to 1 year's time based on market conditions. He is currently scripting "The Grass is Always Greener on the Other Side 37.3% of the Time". Leon is a regular speaker at real estate conventions throughout the continent, and is well known for his entertaining and illuminating presentations.