IMS Incorporated - Articles

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How Much is a Washroom Worth?
If you subscribe to the idea that a real estate professional does more than just plain listing and selling a home, then this article is for you.
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The Right Interpretation of "Location Location Location"
My mantra "location location location" should be practiced by real estate professionals before preaching it to clients.
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Working with Investors and Astute Buyers
It won't take long for an astute real estate investor to realize your knowledge is lacking and that she should be seeking the advice of someone else.
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The Fine Art of Recruiting the Right Agents: Part One
Picking the wrong agent can be a costly and time consuming affair. Yet many recruiters don't seem to have a definitive plan on whom they should recruit.
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The Fine Art of Recruiting the Right Agents: Part Two
The "R" word is appearing more and more frequently now. No, I don't mean Recession. I mean Recovery. True or not is not so much the issue.
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Finding the Good in Bad Markets
Challenging times present us with valuable opportunities to take a hard look at our business plans, sales and listing strategies, and even our fondly held beliefs about what we think we know about our local real estate markets.
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Debunking the "10% of Agents Do 90% of the Business" Myth
A small minority of mega-agents is likely promulgating this myth. It caters to their obvious self-serving interests. Arguably real estate is the most overpopulated profession around.
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The Market is Good When You Find the Good
In this slow market don't be fooled into thinking that all homes move at the same pace. By Understanding your "merchandise", your bottom line will remain healthy.
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The Healthy Diet of Real Estate Pricing Information
No one is saying that there is not an erosion of prices in most marketplaces as a whole. But much of what we read is simply not based on fact.
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Be a Top Performer Even When the Market is Down
Be a Top Performer Even When the Market is Down
Making the most out of adverse conditions has always been a challenge. The good news for real estate professionals is that, now more than ever, buyers and sellers need a savvy agent who can give them documented expert advice.
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	Take a demo tour of REality! REality Models Pricing Articles Market Pulse iPad Apps Contact Us Need advice? Call for a free initial consultation and judge our experts for yourself 416-785-4321 Mergers & Acquisitions We help clients make their mergers & acquisitions plans become reality. Articles Sample of many articles available to you Speaker Leon d'Ancona makes real estate statistics come alive! Contact Us IMS Incorporated 2811 Dufferin St., Suite 201 Toronto, Ontario, M6B 3R9 877-785-4321 About Us In 1985 our founder was renovating homes in an unstable real estate market. The idea was to renovate and sell quickly. If it took longer than 78 days to sell he would lose $42.35 per day. With an inventory of 20 homes, that came to almost $26,000 per month. He understood that if you dealt with the right agents there was bound to be a difference. Leon suspected that there is predictability in the housing market. He went to work with a passion. First he tracked the performance of agents. Not just how many homes they sold but everything about agents' historical performance on a per area basis. With this detailed information he now was able to pick the right professionals who knew how to market homes, and bring the buyers. To his surprise they were not always the top agents! Next he used available data to develop algorithms, which predicted short-term market trends. He used frequency distribution charts to find out which part of the real estate market was moving. Armed with these and many other real estate statistics his business made money while most others went bankrupt during a dramatic real estate decline, when properties fell by nearly 50%. Large real estate companies quickly took notice. They understood the value of these statistics and asked for more. Less than a year later IMS Incorporated was doing real estate statistics full time when Re/Max Corporate offices awarded us the largest statistical information contract in their history. Many years later we are proud of our growth and service to the real estate community, and able to offer our famous guarantee.	Articles